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Impact of Digital Marketing Strategy for Successful Laboratory and Clinical Practitioners - A Questionnaire Based Study
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| Author:
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DR.DEEPA VISWASINI.R, DR. ABILASHA R, DR. PRATIBHA RAMANI, DR. GHEENA. S, DR. HANNAH. R, MR. ABHIMANYU SUNDAR
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| Abstract:
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Due to the increased penetration of the internet in society, there is an increase in digitalisation of the healthcare system as well, offering enormous support which helps to achieve organisational goals and targets. The main aim of the study is to formulate the digital marketing strategy and to analyse the knowledge on digital marketing to improve the performance of a clinic or a lab setup. A survey was conducted online among dental students and dental practitioners based on the knowledge and attitude about digital marketing. A total of 101 participants were included in the study. The responses were collected, tabulated and analysed using SPSS software. This study 101 participants were included where 62.6 % were aware of digital marketing and guerilla marketing, 48.5 % were aware of SOSTAC (SOSTAC stands for Situation, Objective, Strategy, Tactics, Action and Control.). In the study dental students and dental practitioners lack sufficient knowledge on digital marketing and hence the suggestion from our results would be that marketing strategies could be included in the curriculum to improve their managerial skills and to implement them in practice to ensure efficient functioning of the lab or clinic.
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| Keyword:
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digital marketing; dentist; marketing, lab, clinic.
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| EOI:
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-
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| DOI:
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https://doi.org/10.31838/ijpr/2020.SP2.293
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| Download:
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Request For Article
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