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Mobile Banking Adoption using Data Analysis and DOI theory
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| Author:
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UMAIR MANSOOR, V. SIVAKUMAR
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| Abstract:
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The mobile banking approval factors which is very much important in Malaysia and especially in its capital Kuala
Lumpur for intention basically this study looking to spot, which is greatly emphasis on a conceptual framework
which actually depends upon the Diffusion of innovation (DOI). Complexity, relative advantage and compatibly you
can say that the most important factors of the theory called DOI to theorize the banking through mobile in the
Malaysian capital Kuala Lumpur. Reason behind this literature is to test find gaps and contradiction between
difference researcher over adoption of M-banking as Malaysia is one of developing nation with high end of mobile
user this research going to benefit banks and other financial intuition for implementing new technologies
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| Keyword:
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mobile banking, Compatibility, Perceived risk, Relative advantage
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| EOI:
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-
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| DOI:
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-
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| Download:
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Request For Article
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