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INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH

A Step Towards Excellence
Published by : Advanced Scientific Research
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0975-2366
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IJPR 9[3] July - September 2017 Special Issue

July - September 9[3] 2017

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Mobile Banking Adoption using Data Analysis and DOI theory

Author: UMAIR MANSOOR, V. SIVAKUMAR
Abstract: The mobile banking approval factors which is very much important in Malaysia and especially in its capital Kuala Lumpur for intention basically this study looking to spot, which is greatly emphasis on a conceptual framework which actually depends upon the Diffusion of innovation (DOI). Complexity, relative advantage and compatibly you can say that the most important factors of the theory called DOI to theorize the banking through mobile in the Malaysian capital Kuala Lumpur. Reason behind this literature is to test find gaps and contradiction between difference researcher over adoption of M-banking as Malaysia is one of developing nation with high end of mobile user this research going to benefit banks and other financial intuition for implementing new technologies
Keyword: mobile banking, Compatibility, Perceived risk, Relative advantage
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