IJPR  articles are Indexed in SCOPUS (2010 - 2021)Click Here     *Five Years Citation in Google scholar (2016 - 2020) is. 1451*        Now IJPR is Q2 in SJR Ranking     Scopus Coverage of IJPR (2010-2021 Issue 1)            

logo

INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH

A Step Towards Excellence

IJPR included in UGC-Approved List of Journals - Ref. No. is SL. No. 4812 & J. No. 63703

Published by : Advanced Scientific Research
ISSN
0975-2366
Current Issue
Article In Press
No Data found.
ADOBE READER

(Require Adobe Acrobat Reader to open, If you don't have Adobe Acrobat Reader)

Index Page 1
Click here to Download
IJPR 9[3] July - September 2017 Special Issue

July - September 9[3] 2017

Click to download
 

Article Detail

Label
Label
Determinants on the Effectiveness of the Non-Formal Education for Vulnerable Women Health programs During the Covid19 Pandemic in West Java Using the PDCL Model

Author: ATALIA PRARATYA, SUSANNE DIDA, DADANG SUGIANA, PURWANTI HADISIWII, UMI NARIMAWATI
Abstract: The aim of the research is find out the effectiveness of the PDCL branding model on the implementation of the “SekoperCinta” health program during the Covid19 Pandemic. This research employs quantitative and qualitative approach. The data collection instruments used are questionnaire, depth interview, direct involved observation and documents study. The respondents under study are as much as 100 members selected using the purposive method, and 4 (four) outstanding informants. The quantitative data is analyzed using the path analysis; while the qualitative data is analyzed using the text analysis method. The research findings show that the stages of branding that has been carried out successfully to increase the effectiveness of the health program. Simultaneously, the independent variables of positioning the brand, delivering the brand performance, communicating the brand and leveraging the brand equity affect on the effectiveness of the health program significantly. Partially, the positioning the brand affects the effectiveness of the health program significantly, delivering the brand performance affects the effectiveness of the health program significantly, communicating the brand affects the effectiveness of the health program significantly and leveraging the brand equity on the effectiveness of the health program affects the effectiveness of the health program significantly. The most influential factor on the effectiveness of the health programduring the Covid19 Pandemic originates from the leveraging the brand equity.
Keyword: branding, non formal education, vulnerable women, positioning, delivering, communicating and leveraging.
DOI: https://doi.org/10.31838/ijpr/2021.13.02.119
Download: Request For Article
 




ONLINE SUBMISSION
USER LOGIN


Username
Password
Login | Register
News & Events
SCImago Journal & Country Rank

Terms and Conditions
Disclaimer
Refund Policy
Instrucations for Subscribers
Privacy Policy

Copyrights Form

0.12
2018CiteScore
 
8th percentile
Powered by  Scopus
Google Scholar

hit counters free