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INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH

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IJPR included in UGC-Approved List of Journals - Ref. No. is SL. No. 4812 & J. No. 63703

Published by : Advanced Scientific Research
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0975-2366
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IJPR 9[3] July - September 2017 Special Issue

July - September 9[3] 2017

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The strategic digitalization and market approaches in the pharmaceutical industry.

Author: VIPUL DHASADE, AMIT KASABE, VIVEK INGALE, SANTOSH FATTEPUR, NAGARAJA SREEHARSHA, MANSOUR ALYAHYA
Abstract: Marketing is the most commonly used way to raise brand share. Increasing campaign budget represents the inoperative guidelines for ethics, self-regulations and laws to govern the advertisement and the distribution of drugs. The need for well-defined regulations only grows for regulators, as mentioned above. I would only tell about abundance if I have been assured that international corporations are only operating to the detriment of a certain percentage of countries within the least-developed countries, regardless of their direct and constant expression in the pure mentality of industrials. The prevalence of diseases is not impaired and therefore the increased sales of pharmaceutical drugs that are not related to their particular application or requirements will rely in part on their use at least. Pharmaceutical and healthcare companies need digital market growth to succeed in this evolving digital world. The patient creates, certainly through open data views and real-time care, more tailored therapies. The goal of the paper is to demonstrate the promotion of pharmaceutical advertisers, questions about advertisement and their effect on the prescribing practises of the doctors. This paper addresses pharmaceutical marketing techniques, threats, current approaches and pharmaceutical digitization.
Keyword: Pharmaceutical digitization, marketing, pharmaceutical industry.
DOI: https://doi.org/10.31838/ijpr/2021.13.02.011
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