|
|
|
|
|
|
Article Detail
|
|
Label
|
|
|
Label
|
|
|
|
Make-Up Effects: Psychological and Sociological Perspective
|
|
| Author:
|
ALI AL-SAMYDAI, MAHA N.ABU HAJLEH, MUSTAFA AKRAM OTHMAN, DANA MARIE, ENAS ALTATAR, HANEEN TAHER, RUBA HAMDAN, RUAA ALHARAIRY, RUDAINA OTHMAN YOUSIF, MAHMOOD AL-SAMYDAI
|
| Abstract:
|
Most women nowadays compare themselves to media icons, with red cheeks, sharp jaw line, and wide almond eyes, which make them feel dissatisfied with their appearance. The magic of make-up solved the problem, as it serves as a quick means to cover facial imperfections and achieve feminine beauty standards. The purpose of this study is to define make-up effect on women’s psyche and to understand the psychological and sociological motives behind cosmetics use (from natural and chemical origins) among Jordanian women. The Group study consisted of 606 random female respondents of different ages of 15 years and older, who filled out the self-administered, anonymous, and online questionnaire consisting of 39 categorical single and multiple-choice questions about personal beliefs and reasons behind using cosmetics products. Results showed that (78.4%) of respondents are regular make-up users, (54.2 %) use make-up at least one time a week, and 80.5% prefer using make-up from natural origins. Meanwhile, the calculated t value was (Self-esteem=5.514, Social interaction=10.667, Performance=8.794, Attraction=9.648), more than 1.96, with Sig 0.000 which is less (0.05), and the (calculated F value 457.206) more than the table (2.372), Sig 0.000 which reflects a high impact association of make-up usage with social interaction and performance, and a moderate positive association with self-esteem and attraction. Furthermore, educational level, marital status, and monthly salary, all have a positive impact on make-up usage. These results provide a reference guide for beauty product companies to understand, analyze, and develop their products and marketing plans to meet women's needs.
|
| Keyword:
|
Makeup use, Cosmetics, Herbal cosmetics, Self-esteem, Social interaction, Performance, Physical attractiveness.
|
| EOI:
|
-
|
| DOI:
|
https://doi.org/10.31838/ijpr/2021.13.01.550
|
| Download:
|
Request For Article
|
|
|
|
|
|
|
|
|
|
|