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Effective Communication Models to Improve the Animal Cooperatives Performance in Bali-Indonesia
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| Author:
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GEDE SUARTA, NYOMAN SUPARTA, I GST NYM GDE BIDURA, BUDI RAHAYU TANAMA PUTRI
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| Abstract:
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The development of livestock cooperatives in Bali Province has not shown satisfactory results. The purpose of this study was to determine the communication process and communication intensity and to analyze the factors that influence the performance of livestock cooperatives and to obtain an effective communication model to improve the performance of livestock cooperatives in Bali Province. The location of this research was conducted in three districts, namely Jembrana Regency, Tabanan Regency, and Badung Regency. The sample in this study was 96 people consisting of administrators, members, and community leaders. The data analysis used in this research is qualitative and quantitative descriptive analysis and structural equation model analysis with partial least square. The results showed that the level of communication, communication intensity, and performance of livestock cooperatives in Bali Province was still lacking. When viewed from the influencing factors, the variable respondent characteristics, communication, and communication intensity have a positive and significant effect on the performance of livestock cooperatives in Bali Province. From the analysis, it is found that an effective model to improve the performance of livestock cooperatives in Bali Province is the S-M-R (Source-Message-Receiver) model.
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| Keyword:
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Livestock Cooperative, Communication, Communication Intensity, Communication Model, Performance.
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| EOI:
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| DOI:
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https://doi.org/10.31838/ijpr/2020.12.04.513
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| Download:
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