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INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH

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IJPR included in UGC-Approved List of Journals - Ref. No. is SL. No. 4812 & J. No. 63703

Published by : Advanced Scientific Research
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0975-2366
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IJPR 9[3] July - September 2017 Special Issue

July - September 9[3] 2017

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Women Decision for the Post COVID 19 Era An Action to call from Delhi-NCR, India

Author: DR.NITIN GIRDHARWAL, DR. MRINAL VERMA
Abstract: Our world will never be the same after COVID-19 and we need to make sure it is better. Women are fully committed to lead the transformation from the bottom up. Females have an important role in a family's consumption pattern and are a leading section of sales. The purpose of this manuscript was to compare the Delhi’s working and nonworking female in utilizing different kinds of products used by the families post COIVID 19 Era. The study is based on sample collected including 30 working and non working female. The data were collected using a systematic feedback form that deals with women’s positions in the purchasing of high values goods. Result shows working female are more dynamic in utilization of high involvement goods, as compare to nonworking female who are active in utilization of low association items.
Keyword: COVID 19 Era , Family utilization , high value purchases
DOI: https://doi.org/10.31838/ijpr/2021.13.01.067
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0.12
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